Cyber Security – 360° animation & video

Cyber Security – 360° animation & video

Brief

The brief from Barclays and BITC (Business In The Community) was to showcase their B-Resilient initiative, which is aimed at small and medium-sized enterprises.

Organisational resilience isn’t typically foremost in the minds of business owners, but is becoming increasingly important. Our objective was to raise awareness of the subject by creating a video that is thought provoking and powerful.

Our Approach

The brief from Barclays and BITC (Business In The Community) was to showcase their B-Resilient initiative, which is aimed at small and medium-sized enterprises.

Organisational resilience isn’t typically foremost in the minds of business owners, but is becoming increasingly important. Our objective was to raise awareness of the subject by creating a video that is thought provoking and powerful.

The Technology

VIVIDA use specialist cameras to film an environment in 360°. This immersive technology is unparalleled in the way that it enables the audience to be a part of the narrative, in this case the meeting.

The Impact

As the cyber criminal meeting gets underway, the viewer engages with events and reacts to what unfolds. Associations are made in the mind of each audience member, with the experience stored as a memory to be recalled as necessary.

Even subconsciously, the experience will inevitably influence their future decisions and actions in the workplace.

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